The Best Proxies for Ad Verification in 2023

How Does Ad Verification Work?

Digital ads often get misplaced, either deliberately or accidentally. Where do they end up? After scammers tamper with them, the ads are placed on lewd, untrustworthy websites, where they’re seen mostly by bots.

Ad verification is a process that aims to correct both accidentally and intentionally misplaced ads. During this process, the ad verification specialists check if the ad is displayed according to the advertiser’s criteria, such as location preference. They also make sure that the ad is placed on the right website and is seen by real people. 

Proxies are closely tied to this process. Let’s see how. 

How Proxies Assist with Ad Verification

Scammers often are familiar with ad verification companies and blacklist their IP addresses. They also have strict anti-botting measures on their websites to filter out all the scrapers. That’s where proxies come in. They allow changing the IP address and looking like a regular user to let the script do its job. 

Ad verification specialists use proxies to check ad redirection paths. Scammers frequently steal clicks from legitimate ads by redirecting the user to their websites. Fraudsters do this to lure unsuspecting users to their products or services. Sometimes they even try to install malware on the user’s device.

The third use case is checking how an ad appears in a localized context. If you place geographic restrictions on an ad, such as targeting users near your physical store, you need to make sure that fraudsters aren’t taking advantage of it. They can find ways to feed advertisers fake location data to get higher prices for their ad impressions. Imagine how much money you’d waste if your ad appeared to users somewhere in Asia instead of the US? Proxies allow you to connect from various locations to see how people worldwide can view the ad. 

How to Choose Proxies for Ad Verification

It’s hard to imagine a successful ad verification process without proxies. That’s why you need to make sure you have suitable proxies for the job. Here are a few things to consider when choosing a provider:

• First of all, make sure you’re using residential proxies. Any other kind of proxies may get you banned before you get any job done. Meanwhile, residential proxies provide anonymity and make you look like a regular internet user. That way, owners of fraudulent sites won’t be able to know that you’re using proxies and won’t prevent you from running an ad verification script.   
• The second criteria is a wide range of IP locations because you might need to check ads from a wide variety of locales. Also, make sure you can actually target those locations.  
• Proxy pool quality is secondary, however still worth considering. The quality is best measured by looking at the composition of a proxy pool. A good quality residential proxy IP network should contain landline, mobile, or mixed IP addresses.  
• Depending on your budget, the price may also be an important aspect to think about. When it comes to proxies, you get what you pay for. Premium providers offer both well-performing proxies and plenty of additional tools to go with them. Meanwhile, mid-range and cheap providers have to cut corners to keep prices low, but they usually deliver satisfactory performance. 

Where You Can Buy Proxies for Ad Verification

There’s a wide variety of proxy providers, and it can be resource-intensive to test them on your own. That’s why we used our expertise in the market to do the hard work for you. We tested and analyzed the most prominent providers and composed all the data into our annual Proxy Market Research.

However, you won’t find free proxies in our recommendations. Not only do they lack performance, free proxies can also compromise your security. You can read more about them in our article here. If you’re not willing to take any chances, continue reading for the best ad verification proxy provider we recommend. 

The Best Proxy Providers for Ad Verification

1. Smartproxy Quality proxies for less.

Smartproxy combines something that seems hardly attainable – affordable prices and quality proxies. The provider has one of the cleanest proxy networks, and you’ll get access to the full proxy pool with any of the plans. The service comprises 40 million IPs and has granular filtering; you can target addresses from any country, state, or city.

Smartproxy emphasizes making its products easy to use. That’s why you should expect a friendly user experience and extensive documentation. On top of that, Smartproxy’s customer service representatives are always ready to help – immediately.

Features:

• Proxy pool: 40 million residential IPs
• Locations: 195 with country, state, and city targeting
• Rotation: every request or up to 10, 30 mins
• Support: award-winning 24/7 support via chat or email
• Extras: API, browser extension, anti-detect browser, extensive documentation

Pricing:

Starts from $8.5 for 1 GB. 3-day refund available.

2. Oxylabs The best premium provider.

When it comes to proxy providers, Oxylabs is almost always at the top of our lists, and it’s not hard to see why. Being a premium company, it lives up to its mark. Oxylabs has the largest – 100 million – IP pool and offers a wide range of location targeting options: every country in the world and thousands of cities. And if you pay extra, you even get ASN targeting. When it comes to performance, there’s hardly anything to complain about. Oxylabs’s proxies are fast and have a nearly perfect success rate.

While it’s hard to find anything to criticize about this provider, there’s one thing to be noted. Like most premium providers, Oxylabs may not be beginner-friendly, especially for its price. After all, the company targets mid-to-large businesses.

Features:

• Proxy pool: 100 million residential IPs
• Locations: every country, thousands of cities, ASN and ZIP code targeting
• Rotation: every request, sticky sessions up to 30 mins
• Support: 24/7 via live chat, dedicated account manager
• Extras: API, browser extension, extensive documentation

Pricing:

Starts from $15 for 1 GB. 7-day free trial for businesses, 3-day refund for individuals.

3. Bright Data The biggest array of features.

Bright Data is the largest proxy provider. It dominates the market with an outlandish proxy pool, which is just a little smaller than Oxylabs’ and consists of 72M IPs. As a premium service, it gives all you need – global locations and targeting up to ZIP code level. The performance is also one of the best we’ve seen. The company is well known for its wide range of tools; however, setting everything up can be challenging for inexperienced users. 

However, if you’re interested in all of the benefits this company has to offer, don’t expect it to come cheap. It’s one of the more expensive providers, especially if you need features like city or ASN targeting.

Features: 

• Proxy pool: 72 million residential IPs
• Locations: every country, thousands of cities, ASN and ZIP code targeting
• Rotation: every request with customizable sticky sessions
• Support: 24/7 via live chat, tickets, dedicated account manager
• Extras: API, browser extension, Proxy Manager, extensive documentation

Pricing:

Starts from $10.50 for 1 GB. 7-day free trial for businesses, 3-day refund for individuals.

4. SOAX A wide range of locations and excellent targeting options.

SOAX offers quality service – its residential proxies are fast and stable. The pool of 8.5 million addresses should provide IPs in over 150 locations. One of SOAX’s most distinguishing features is location targeting. SOAX lets you specify a country, city, and even ASN free of charge. 

SOAX’s pricing is among the cheaper from the bunch. However, the provider remains one of a few companies that doesn’t offer pay as you go. Additionally, all the plans have a limited number of ports. 

Features:

• Proxy pool: 5 million residential IPs
• Locations: 150+ with country, city, ASN targeting
• Rotation: from 90s to 600s (with custom options)
• Support: 24/7 via live chat and tickets 
• Extras: limited API, node access (connect to an IP directly), customer success manager

Pricing:

From $99 for 15 GB ($6.6/GB) and 300 ports. 3-day trial for $1.99 available.

5. Infatica Reasonably priced proxies with granular targeting.

Infatica manages to rival its competition by offering well performing proxies. It controls a pool of 10 million peer-to-peer IPs, and the service has all the necessary features for ad verification. You get access to any of the 150 countries and target individual IPs by state, city, or ASN. Infatica even allows you to select multiple countries at once.

One of the downsides – you won’t be able to pay as you go. Also, our tests showed that Infatica’s residential proxy network wasn’t that clean compared to the top options; less than 90% of its proxies were actually residential. 

Features:

• Proxy pool: 10 million residential IPs
• Locations: 150+ locations with country, city, region and ASN targeting
• Rotation: every request, or between 5 and 60 minutes
• Support: 24/7 support via tickets, chat or email 
• Extras: extensive documentation

Pricing:

Starts from $96 for 8 GB ($12/GB). 3-day trial for $1.99 available.

Visit Infatica

Read the Infatica review for more information and performance tests.

6. Rayobyte Scales well at 50GBs of traffic.

7. IPRoyal Cheap residential proxies with city-level targeting.

8. NetNut Residential proxies for large-scale use.