How We Picked the Best Proxies for SEO
SEO proxies need the same features as regular web scraping proxies. In this case, we paid particular attention to:
- Residential IPs – you need them to avoid Captchas and Google blocks. They’re also easier to use. We explain why below.
- Many locations – especially relevant if you or your clients do business in multiple countries.
- Location targeting – even if you get access to many locales, make sure you can actually choose them. For instance, if you buy a EU pack but can’t choose German proxies, this will hurt your SEO project.
- Concurrent connections – to scrape fast, you need to do many tasks at once. The provider should ideally offer unlimited connections. This may lower the success rate, but the trade-off is worth it. Connections are sometimes also called threads or ports.
- Proxy performance – includes speed, stability, and success rate. We understand that it’s hard to measure performance by yourself, so we’ve made the tests for you. You can find them in our provider reviews.
- HTTP(S) proxies – you don’t really need SOCKS proxies for scraping Google. So, save yourself the cost and possible compatibility errors, and go with HTTP(S).
Reasons for Using an SEO Proxy Server
The main reason for using Google SEO proxies is automation. Collecting all the data by hand is simply too slow and inefficient. That’s why you need some help.
If you’re reading this page, you’re probably considering a manual SEO tool like ScrapeBox, GScraper, or SENuke. You might even try to write a scraping script yourself. Or you simply need proxies for your own SEO service.
In any case, you’re going to be using Google – a lot. While Google’s servers are among the most resilient in the world, the company still doesn’t want you to spam them. So, making hundreds or thousands of requests from the same IP address will very quickly lead to captchas and eventually a block.
The same goes for researching your competitors. You’re going to be assaulting their servers with many requests to extract the information you want. After noticing the attack – it won’t take long – they’ll look at where it’s coming from. There’s a high chance your IP will lead them straight back to you.
By using SEO proxies, you can quickly and automatically gather large amounts of data, whether from a search engine or the competition. Neither of them will be able to stop your efforts. And they won’t know who’s behind them.
How Are Proxies Used for SEO?
Companies use SEO proxies in various ways. It ranges from simply scraping Google search results for ranking data, to extracting contact information for outreach, to… Well, let’s just say that marketers are creative. Here are a few of the main use cases.
White Hat SEO
- Rank tracking – SEO is an infinite tug-of-war between companies for first positions on Google. With rank tracker proxies, you can check where your website’s pages stand at a given moment for target keywords and locations. You can do this monthly, weekly, or even daily, depending on your needs and tools.
- Site audit – SEO proxies let you quickly scrape the contents of any publicly available website, checking for broken or misconfigured links and other flaws.
- Competitor analysis – using proxies for SEO, you can extract all kinds of data from your competitors. For instance, you might want to see their headlines and meta descriptions to compare with your own. You could be interested in the images they use. Or perhaps it’s the word count you’re after. There are many possibilities here.
- Keyword research – SEO proxies are indispensable for researching keyword volume across locales, long tail and related queries.
Black Hat SEO
Some people use proxies for more questionable purposes. We don’t recommend them, but you should know that such uses exist.
- Fake traffic – Google’s ranking algorithms consider a website’s popularity, as well as the bounce rate, session duration, and other on-site parameters. Some webmasters don’t shy away from setting up bots with proxies to boost their ranking this way.
- Backlink building – SEO proxies can also be paired with software like GSA Search Engine Ranker to automatically build a large number of backlinks to your website. The GSA SER method is effective short term, but it can quickly turn against you, as such backlinks tend to disappear as easily as they appeared.
- Comment posting – One of the most popular tools for the task is XRumer. It’s marketed as a tool for SEO, but really people mostly use it to spam online forums and comment sections. Some SEO proxy services explicitly forbid from using their IPs with similar programs.
Frequently Asked Questions About SEO Proxies
Are SEO Proxies White Hat?
Proxies and automation software are just tools. As with many tools, it largely depends on how you use them. If you’re simply using proxies to track ranks or crawl websites, your actions are completely white hat. In fact, many SEO companies make a living from this. But if you setup up a bot to build fake traffic, do tiered backlink building with GSA Search Ranker, or spam other websites – you’ll be moving into grey or even black hat territory.
Dedicated or Rotating Proxies for SEO?
At first sight, dedicated datacenter proxies look like a better option: they’re faster, cheaper, and handle big loads well. The downside is that you really have to know what you’re doing or you’ll quickly get your IPs blocked. Rotating residential proxies are easier to use and much harder to detect. So, we recommend them for Google. Search engines like Yahoo and Bing are less strict.