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What Are Social Media Proxies: A Handy Guide

If you’re thinking about conquering Instagram, Facebook, TikTok, or Twitter, social media proxies are a must. This guide explains why you need proxies for social media and where to get them.

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What Are Social Media Proxies and How Do They Work?

A social media proxy is a server that stands between you and social media platforms like Facebook, Instagram, and TikTok. The proxy routes your traffic through itself and lets you use its IP address and location instead of your own.

By and large, social media proxies are optimized for different use cases on social media. Those could include multiple account creation and management, scraping, and others. Proxy IPs are popular both among businesses and individual users.

Why Should You Use Proxies for Social Media?

  • To boost automation. Social media platforms are rigorous about using bots for automation because they manipulate the ranking algorithms. If you’re caught, your IP address might get blacklisted. But marketers use bots to increase likes, views, followers, or subscribers. Social media proxies hide your IP address and location, so you remain undetected.
  • To create and manage multiple social media accounts. Most social networks allow up to five accounts from a single IP address. When you pass that limit the platform gets notified and might block your IP or suspend the account(s). Social media proxies are a must if your business needs to access multiple accounts for your own goals or on behalf of clients.  
  • To unblock social media platforms. If your IP was 1) blocked at work or school from using social media, 2) flagged because of inconsistencies in your behavior, or 3) hit by geo-restrictions, you can get a new IP address to, for example, unblock Instagram.
  • To scrape publicly available data. Social media scraping can serve both commercial and research purposes. However, data gathering without proxies is very slow, and even then it can get you blocked. With rotating proxies, your web scraper can work uninterrupted.
  • To access more content. Marketers use location-based marketing strategies to target users by their location. Since proxies can change your country, you can produce personalized content for different audiences.

How to Choose Social Media Proxies

With social media proxies, most of the general rules for selecting a reliable proxy service apply. You should consider the features you need (for example, IP rotation), opt for providers with large proxy pools, and go for a paid service. However, social media platforms also have particular requirements that concern the proxy server’s type. Here are the ground rules:  

Residential proxies are IP addresses borrowed from real users’ devices. They’re the most popular choice for social media since they maintain an outstanding balance between quality and price. There are two types of residential proxies: rotating and static (ISP). Rotating IPs do wonders with creating accounts in bulk and web scraping. ISP proxies will give you a hand with managing multiple social media accounts.

Mobile proxies have the best reputation and the highest price but are the most effective. Social media platforms are reluctant to block IPs that come from mobile devices. They might be an overkill for less restricted platforms like Twitter or Reddit but a perfect match for Instagram. 

Dedicated datacenter proxies are the cheapest option that works with more lenient platforms like Twitter or Reddit. These proxies come from cloud service companies, so websites know they’re rarely used by individuals (and often by enterprises, VPNs, or bots). That means your IP address is more likely to raise suspicion. They can still work with managing accounts on a budget if you know what you’re doing.

Where to Buy Social Media Proxies

There are multiple providers selling proxies that are compatible with social media platforms. To save you time, we’ve shortlisted three great options based on extensive performance tests and years of experience with these services. If you’d like more options, feel free to visit our lists of the best Instagram proxiesFacebook proxiesTwitter proxies, or TikTok proxies.

Bright Data logo

A premium provider with a huge and performant proxy network that covers all IP types. If budget is not an option, Bright Data’s services are highly customizable – you’ll get every feature you can think of.


Some of the best residential and dedicated datacenter proxies you can get. Top-level performance, ease of use, and affordable price have won Smartproxy multiple Best Value Provider awards over the years.

Oxylabs logo
Another premium provider with the fastest proxies, all IP types, and great customer service. Might be an overkill for small-time use but Oxylabs’ proxies are the ones to beat if you need quality.

Is It Worth Using Free Social Media Proxies?

The short answer is no – don’t ever use free proxies for social media. Proxy services are a high-maintenance resource. They need constant supervision, which comes at a price. There’s no such thing as free; providers that offer free services will get something out of you, most likely your data which is priceless. Here you can find more information about why you shouldn’t rely on free proxies.

You can find legitimate providers that offer free trials or a money-back guarantee. That’s the most free you’ll get without exposing your data.

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Isabel Rivera
Caffeine-powered sneaker enthusiast

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