Smartproxy Rebrands, Becomes Decodo
The new brand draws from hacker culture, represents the next phase in the company’s journey.
- Published:
Smartproxy, the provider of proxies and web scraping tools, has rebranded. From now on, it will be called Decodo.
According to the provider, this rebrand aims to better align with shifting customer needs:
The transition to Decodo represents the next phase of our journey, evolving in response to the dynamic needs of our customers. This transformation naturally introduced a brand identity that reflects our forward-thinking approach.
The changes involve a new logo, the blocky geometry of which draws from hacker culture, as well as updated visual branding revolving around white, black, and violet.
In addition, Decodo has repackaged its web scraping APIs into one all encompassing tool. A single subscription will now grant access to both the general-purpose and specialized scraping endpoints.
Decodo’s CEO believes that the rebrand encompasses more than just a logo:
Our evolution into Decodo is more than just a name change – it’s a commitment to our customers. We’re doubling down on innovation, making web data extraction smoother, smarter, and more accessible than ever before.
To celebrate its rebranding, Decodo is offering a 30% discount with the code DECODO30.
