According to Smartproxy’s head of product Germanas Latvaitis, the new acquisition will help the company scale its data collection infrastructure:
Smartproxy has always been customer-obsessed. We see a clear trend that proxies are no longer enough – businesses need complete datasets and ready-made big data gathering tools that could be easily integrated into their existing tech infrastructure. SERPMaster will help us scale our infrastructure and deliver better data services for our users.
SERPMaster was bought together with its user base. The service’s current clients will experience no significant changes. But it’s unclear whether it will remain as a separate brand.
SERPMaster is Smartproxy’s first big acquisition. With it, the provider continues the streak of recent purchases made by major proxy providers. The news also shows that Smartproxy is serious about expanding its services to become a full-fledged web data platform – which seems to be the prevailing trend of 2022.