Bright Data, the Israeli provider of data collection infrastructure and services, has announced the acquisition of Market Beyond, an e-commerce insights company.
Launched in Tel Aviv in 2016, Market Beyond uses public data and machine learning algorithms to provide e-commerce brands with accurate insights about their and competitors’ market share. That includes actionable intelligence on product pricing, stock availability, discoverability, and more.
With this move, Bright Data aims to expand into the field of data analytics through its newly-opened Bright Insights division. According to the provider’s blog post, “this will increase the added value that it delivers to customers by offering them an end-to-end data solution, from scraping, to indexing and structuring, through to digital shelf analytics.”
At first, Bright Insights will be available to enterprise retail clients. However, the company has plans to expand the service’s availability to other domains in the future.