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The Ultimate Guide: How to Manage Multiple TikTok Accounts

TikTok has taken over the internet like a storm, so no wonder it has become a highly popular social media platform for businesses to advertise their products. But if you’re a social media manager for several brands, juggling multiple TikTok accounts can get tricky. This guide will give the know-how on running multiple TikTok accounts on one device.

Best Strategies for How to Manage Multiple TikTok Accounts

It is estimated that there are over 1 billion active TikTok users monthly. The platform also has a significantly higher engagement rate than other social media sites, because most of the content is short, very personalized, and it never stops. Creating videos on TikTok brings communities together, helps follow trends, catch up with friends, and promote business in an amusing and educational way for you and your followers.

But if you create TikTok content for clients or several personal accounts, doing so on a single device is not only tricky, but can lead to shadowbans.

Can You Have Multiple TikTok Accounts?

Yes, you can have multiple TikTok accounts. The platform technically allows users to create and manage up to three profiles. Though in reality there’s no limit to how many accounts you can have. All you need is a unique email address or a phone number for each profile, and enough real or emulated devices to manage them. 

TikTok also has an option to switch between accounts – you can find it by going to the mobile app, opening Settings and Privacy, and clicking on Switch account in the Login section. Notably, this function doesn’t exist on the web version.

The main reason why people use additional tools for multiple account management is because there’s a higher risk your accounts will be flagged as bots or get shadowbanned. A shadowbanned account is still active but it doesn’t reach other users organically, as it is not shown in the “For You” page. This results in fewer views, engagement, and visibility for your content. 

Why People Have Multiple TikTok Accounts

Just like with any other social media platform, there can be several reasons for managing multiple TikTok accounts. Here’s why people choose to have more than one TikTok account:

  • Separate regular and “dump” accounts. You might have heard about “dump” accounts before – it’s a separate personal account for posting content without hesitation or ruining your main account’s feed curation. Usually, “dump” accounts are private and designed for a close-knitted audience. While it’s still a personal account, it’s more exclusive.
  • Separate personal and professional accounts. Promoting a business on social media platforms is crucial nowadays. You can create a TikTok account for creating promotional content, but also have a separate account for personal use. This way, your feeds aren’t linked.
  • Managing accounts for clients. Digital marketing specialists and social media managers help businesses promote their brands and products. In this case, one person – the manager – might handle dozens of commercial profiles as part of their job. Keeping these accounts separate is a must to prevent shadowbanning.

The Risks of Managing Multiple TikTok Accounts

While many users have several TikTok accounts and use them hassle-free, managing multiple client profiles can prove to be more difficult. Mainly because of account bans and shadowbanning.

How to avoid bans and shadowbans on TikTok?

An account ban is quite straightforward – you get banned for community guidelines violations, spam, or copyright infringement. Shadowban, on the other hand, means you’re partially blocked on the app, but you can’t actually see it. If your account is shadowbanned, you can still interact with other creators, but your content doesn’t appear on the main “For You” page. Since most users use the “For You” page to watch relevant content, being invisible there results in significant engagement drop.

There are some obvious reasons why TikTok shadowbans accounts – some of them are disclosed in the community guidelines. However, marketing specialists found out that using the same device for more than three accounts can flag or shadowban some accounts. 

Here’s what you shouldn’t do if you want to run your TikTok accounts without complications:

  • Pretend to be someone else
  • Offensive or adult content
  • Harmful content, hate speech
  • Post stolen or duplicate content
  • Spam (posting, liking, commenting, following too fast and too much)
  • Fake engagement (engaging with your content from your other accounts)
  • Run multiple accounts on the same device

Not being compliant with community guidelines can get you banned, but there are other ways TikTok checks if your account is legitimate. The app tracks your device model and ID, browser type, network information, mobile carrier, operating system, IP address, and your activity on the app. If the app detects multiple account activity from the same IP and device, it can appear suspicious, potentially leading to your account or IP being banned. 

However, if you have a hundred accounts to run and only one device, getting client accounts banned isn’t an option. Hence, you’ll need some tools to assist you.

How to Manage Multiple TikTok Accounts

If you have more than three TikTok accounts under your control, switching accounts through settings won’t help much. So, how should you handle multiple accounts if you’re, say, a social media manager for multiple brands?

One of the obvious solutions – use more devices. A mobile app and desktop app will double the amount of accounts you can manage already. You can also try using a virtual private network (VPN). However, there are multiple reports that TikTok has VPN detection tools, and the app sometimes blacklists IPs associated with VPNs. Hence, your best bet when managing multiple TikTok accounts is to use proxy services and an antidetect browser.

Use an Antidetect Browser

You can manage multiple TikTok accounts without revealing your digital identity by using an antidetect browser. The tool allows you to create distinct browsing profiles with unique fingerprints – used browser, operating system, language, time settings, and more. This allows  you to access and work with several TikTok accounts from a single device without being detected by the platform – each profile remains isolated, with fingerprints that are not linked to one another.

Unlike Chrome and other browsers that also support multiple profiles, an antidetect browser eliminates profile crossover. It allows you to create separate environments with individually saved cookies, different browser types and versions, time zones, locales, and other parameters that help to detect you. 

With multiple unique profiles, you can easily manage severalTikTok accounts and have them open in different browser windows at the same time. This is one of the most popular ways to handle multiple social media profiles without facing bans. 

Moreover, setting up and managing an antidetect browser is far simpler than using multiple devices.

Use Proxy Services

You should also use proxies to mask your IP address and geolocation. Separate browser fingerprints are important, but IP addresses and geolocations are the primary targets when trying to identify someone online.

Some proxy providers offer proxies specifically optimized for social media management; they are effective for TikTok as well. Generally, TikTok proxies are mobile because it’s a mobile app, but residential addresses work as well. They’re also hardest to detect and almost never get blocked since they originate from real devices with authentic browsing histories. Using reputable mobile or residential proxies will reduce the risk of getting banned to a minimum. To achieve the best results, you should combine proxy services with an antidetect browser.

If you never tried proxy services, you might be compelled to try free proxies. These services are free for a reason – usually, free IPs are abused on most social media platforms because everyone can access them. So, if your IP is not yet blocked, it likely will soon.

Best Practices for Managing Multiple TikTok Accounts

Aside from adhering to TikTok’s community guidelines, here are some additional tips to help you manage multiple TikTok accounts effectively.

  • Assign a different IP address to each TikTok account. Keeping a unique IP and browser fingerprint for each account will help run TikTok accounts smoothly. TikTok is vigilant about running multiple accounts from one IP address, so it’s recommended to keep one IP per account for as long as possible.
  • Don’t use your accounts for unethical purposes. Creating multiple TikTok accounts for spamming, harassment, spreading hate speech, or illegal activities is not only against TikTok’s rules, but simply wrong. Expect account bans or, in some cases, even deletion if you use TikTok for shady business. 
  • Be prepared to fail. There is no foolproof method for managing multiple accounts. Even with antidetect browsers and proxies you may encounter occasional issues when accessing TikTok accounts. If you face problems, try waiting or rotating your IP address (this can be done via your proxy service or antidetect browser’s dashboard), and then attempt to access the account again.
  • Warm up new accounts. Warming up a new account simply means using it the way a regular user would. Start slow and grow from there – watch, like, and comment videos, start creating content of your own, interact with your followers. It’s important to warm up new accounts as it lets TikTok know they’re legitimate and not spammy.
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This should help you effectively manage multiple TikTok accounts while minimizing the risk of bans, shadowbans, and account deletion.

The Bottom Line

Since TikTok doesn’t want you to have more than three accounts, managing multiple profiles can be quite a hassle. Though, antidetect browsers and proxies make the process much simpler – they’re simple to set up and use, and don’t require extra equipment. Though no solution is perfect, setting up assistive tools, following the best practices, and learning along the way will increase your chances of managing TikTok accounts successfully.

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Frequently Asked Questions About Managing Multiple TikTok Accounts Proxie

You cannot have more than one TikTok account linked to one email address. Each TikTok account has to be created with a unique email or phone number. However, you can still manage multiple accounts with one device.

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Isabel Rivera
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