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Smartproxy vs. Bright Data: A Comparison

Smartproxy and Bright Data are some of the largest proxy providers in the market. Let’s see how the two compare, and which would be a better choice for you.

smartproxy vs bright data thumbnail


Smartproxy and Bright Data are both excellent proxy providers. They have a variety of tools for data collection, large proxy pools whose infrastructure barely ever fails, and a polished user experience. 

Overall, Bright Data offers more variety, whether we’re talking about features or customizability options. You’ll be able to get anything and fine-tune it for your needs – at the price of complexity and premium rates. On the other hand, Smartproxy delivers features that most customers need, wrapping them up in a convenient and cheaper package

My advice is: consider if Smartproxy’s functionality meets your requirements. If so, you’ll be able to get a similar quality service for significantly less. If not, choose Bright Data – you will pay more, but there’s no other service as complete. 

Here’s a quick table of the aspects we compared:

 SmartproxyBright Data
Variety of services★★★☆☆★★★★★
Proxy pool size★★★★★★★★★★
Proxy features★★★☆☆★★★★★
User experience★★★★★★★★☆☆
Customer service★★★★★★★★★☆
 Visit SmartproxyVisit Bright Data

Smartproxy vs Bright Data (Luminati): General Information

 SmartproxyBright Data
  • Proxy networks
  • Web scraping APIs
  • Antidetect browser
  • Proxy networks
  • Web scraping APIs
  • Datasets
  • Bright Insights
Target audienceSmall to mid-sized businessesSmall to large businesses

Best Value Provider (2021202220232024)

Best Tools for Data Collection (2022)

Most Innovative Provider (2023)

Best Platform for Proxies (2024)

Trustpilot score4.6 4.6

Over the years, Smartproxy grew into a respectable mid-market proxy provider with a team spread across the globe. Bright Data is Israel-based has been around for longer, and is one of the longest-standing proxy providers around. 

Both providers sell access to multiple proxy networks and proxy-based APIs for data collection. Other than that, Smartproxy offers a complementary antidetect browser, while Bright Data sells pre-scraped data sets.  

Smartproxy started by targeting hustlers and small businesses. However, over the years Smartproxy became more well-rounded, offering more tools and an even better service. Now, it could be considered a mid-level provider with approachable pricing plans and premium features. Bright Data, also tries to cover a wide range of customers. But in the end, it focuses on a highly technical audience working at enterprises. 

We like Smartproxy and don’t hide it: it’s won an award every year, mostly for the value it provides for the money spent. Bright Data excels in its proxy management and data collection tools.

What Exactly Can These Providers Offer You?


Proxy networksWeb scraping toolsOther tools
  • Datacenter (shared, static, rotating)
  • Residential
  • ISP (dedicated, rotating)
  • Mobile
  • Web Scraping API
  • SERP Scraping API
  • E-Commerce Scraping API
  • Social Media Scraping API
  • Site Unblocker

Smartproxy offers all types of proxy types, although they started with static and rotating datacenter and residential IPs. Now, in addition to proxies, the provider has a plethora of other tools.

Smartproxy can sell you four web scraping APIs. A ready-to-use Web Scraping API can scrape any website with a 100% success rate, and return results in HTML. SERP Scraping API, Social Media Scraping API, and E-commerce Scraping API are designed to scrape only particular categories, but they can structure the results in JSON.  

Smartproxy has also introduced another tool – Site Unblocker. It’s an automated proxy-based scraping solution that imitates human behavior when extracting web data. It guarantees a 100% success rate, as it avoids CAPTCHAs and anti-bot measures.

Smartproxy’s final product is an antidetect browser called X-Browser. It comes for free with a residential, ISP, or mobile proxy subscription. The browser allows the creation of unrelated profiles for tasks that require different identities (such as managing multiple accounts).

Bright Data

Proxy networksWeb scraping toolsOther services
  • Datacenter (static, rotating)
  • ISP (static, rotating)
  • Residential
  • Mobile
  • Web Unlocker
  • Scraping Browser
  • Web Scraping API
  • Web Scraper IDE
  • Web Unlocker
  • Datasets
  • Bright Insights

Bright Data can provide you with any type of proxy server available. You can further choose different configurations. For example, you can get datacenter or ISP proxies in dedicated lists, shared lists, or rotating proxy pools. 

In addition, Bright Data has its share of proxy-based APIs. Web Unlocker integrates as a proxy network, but it has an additional layer of web scraping logic on top. This ensures 100% success when collecting data from problematic websites. Another tool, SERP API, targets specifically search engines – it both scrapes and structures data from all major search platforms like Google and Bing.

Bright Data’s no-code tool, Web Scraper IDE, is template-based. You can access a vast collection of pre-made web scrapers or request to build new ones. The provider also lets you get into their innards through a cloud-based development environment, so that you can adjust the template as needed. 

And if you want to get data without investing time or development resources, Bright Data lets you buy data sets for various websites. You can also get e-commerce intelligence with Bright Insights.

Which Provider Controls a Larger Proxy Network?

Bright Data, though both have some of the largest proxy pools in the market. 

Judging solely from advertised numbers, Bright Data’s proxy network is markedly larger: 72 vs 55 million residential IPs, and 1.6 million vs 500,000 rotating datacenter proxies. Mobile IP pools are similar, but Smartproxy takes the lead with 10 million addresses, and Bright Data follows with 7 million. 

However, when we tested their residential proxy networks in practice, the difference was by no means large. Both providers returned hundreds of thousands of addresses, beating most mid-range and premium competitors. Despite slightly falling behind overall, Smartproxy even had more IPs in European locations like Germany.

Whose Proxies Have More Features?

Bright Data’s – it’s one area where the provider can’t be beat. 

Smartproxy has a utilitarian approach to functionality – it tries to offer those features that the majority of users care about. And it mostly works. Residential proxies are the provider’s strongest service overall; the datacenter proxy networks are competent as well, as long as you’re fine with the location coverage they provide. However, in recent years, Smartproxy significantly expanded its feature list, making the provider more diverse and suitable for more use cases.

Bright Data is different – it aims to offer everything. Want to select proxies from a particular internet service provider? Yes, of course. Connect using the SOCKS5 protocol? That can be arranged. Or maybe residential proxies dedicated to your personal use? Also possible. As we’ll see, the main restriction with Bright Data isn’t a lack of something but whether you can afford it. No wonder Bright Data is one of the top choices for enterprise – its flexibility and high technical detail cater to even the most demanding customers.

Which Provider Performs Better?

Both providers displayed market-leading performance, but Smartproxy took the lead. 

We thoroughly benchmarked the providers’ residential proxy networks for 2024 Proxy Market Research. You’d think that a premium company like Bright Data would show better results over a mid-ranger like Smartproxy, but that wasn’t the case. 

In reality, both residential proxy networks performed very well. When connecting to Cloudflare’s server (small size, low distance, no blocks), over 98% of the requests were completed successfully, which shows that their infrastructure rarely fails.

Furthermore, both proxy networks were fast. Smartproxy’s average to random locations was 0.75 seconds, while Bright Data connected in 1.18 seconds on average. In popular locations like the US or UK, their performance was similar and some of the fastest in the market. Overall, Smartproxy has notably one of the fastest response times on the market.

1 million connection requests over 18 days, random locations
 SmartproxyBright Data
Avg. success rate99.68%98.96%
Avg. response time0.54s1.12s

Which Has a Better User Experience?

Smartproxy is easier to use, though it offers fewer customization options. 

User experience is one of Smartproxy’s differentiating areas. The provider invests a lot of effort into making it comfortable and simple to grasp. You’ll find onboarding guides, plenty of explanations, and straightforward onboarding flows to generate proxy servers based on your needs. 

Smartproxy treats its products as separate islands: each has its own tab with subscription, usage information, setup instructions, and proxy management APIs. This simplifies the experience if you’re using one or two products but complicates things if you’ve bought multiple different subscriptions at once.

Bright Data is more problematic: its management tools are well thought out and form a system that transcends one service. While there is a lot of information to help you make sense of things, it still requires a commitment to learn new concepts and unlock the system’s full potential.  

For example, the provider uses something called Zones. They combine sub-users and pricing plans. This means you can have multiple active plans for one service and see them together with other plans on one screen. Or that Bright Data’s usage statistics allow viewing all zones in one graph. But it also increases the management complexity. This applies to Bright Data’s proxy management API, as well – it’s very powerful but also overwrought. 

The same goes for proxy setup. Bright Data generates dynamic code samples and offers pre-sets and advanced toggles, such as where to resolve DNS. At the same time, you can’t even customize the rotation interval without using extra software (Bright Data’s proxy manager).

When it comes to subscription management, both providers have it good. You can subscribe to their services by yourself, add money onto the platforms without necessarily buying a plan, cancel a subscription, and download invoices using the dashboard.

And the Customer Service?

Smartproxy’s customer service is the best in the market. 

We’ve awarded Smartproxy several times for its customer service. It remains great. You can use live chat, and a real person will answer you within seconds at any time of day. You can send a ticket. Or interact with an account manager. 

If you’re looking for written help, Smartproxy has a rich body of documentation with quick-start guides, integration instructions, and an FAQ. It’s ballooned with the years and has become a little scattered, but you can still find answers to most questions on your own. 

Bright Data has no live chat, except for premium plans or critical issues. There’s a ticketing system that responds within an hour and account managers to help you within business hours. In the past, we heard some uncharitable anecdotes about the quality of Bright Data’s service, but it seems to have become a bigger priority. 

Like Smartproxy, the provider has a large body of information you can tap into. There’s an FAQ, integration instructions, webinars, video guides, and whatnot. Very comprehensive. 

Overall, neither provider should let you down. We’re giving this to Smartproxy because we’ve had (and heard about) consistently great experiences with its customer service.

What about the Price?

Smartproxy is significantly cheaper, especially if you enable Bright Data’s advanced features. 

Smartproxy uses a subscription-based pricing model or you can opt to pay as you go for some services. The provider’s pricing structure is straightforward, in that there’s one major criterion to follow. Its rotating proxy plans charge for traffic, static proxies – IPs, and scraping APIs count successful requests. Larger plans unlock more sub-users and whitelisted IP slots but not much else.

You can pay as you go for residential and mobile proxies only, though. Despite that, the entry plans aren’t expensive: they range between $7.5 for dedicated datacenter IPs to $50 for a web scraping API. The rates are also pretty good: though Smartproxy can’t compete with cheap providers like Dataimpulse, it costs less than premium companies like Oxylabs and Bright Data. They also scale well.

Bright Data uses a flexible pricing model: most of its services allow paying-as-you-go, and once you scale up, you can switch to cheaper, commitment-based plans. This works in your favor if you have small needs or want to combine multiple services. Here, too, the rotating proxy plans charge for traffic and scraping tool count requests. But that’s only on the surface.

Once you dig deeper, you find out how complex Bright Data’s pricing can be. For example, the static datacenter or ISP proxies, while sold by IPs, also count your traffic expenditure. You can remove the limits, but it’ll cost extra. So will the ability to target several domains. Or, in the case of residential and mobile proxies, to filter by city or ASN. 

There are many little opt-ins that inflate the price. Expensive even without any of them, it becomes even more so if you enable a feature Bright Data treats as premium. The problem is that some of them (like unlimited bandwidth for static datacenter IPs) are an industry standard, so you either overpay or get a gimped experience. 

So, compared to Smartproxy, Bright Data will cost you significantly more. Here’s a table showing how much residential traffic different amounts of money would get you with each provider:

Gigabytes of residential traffic you can buy. 
 SmartproxyBright Data
$152.5 GB1.79 GB
$10018.1 GB11.9 GB
$30061.2 GB35.71 GB
$500111.1 GB77.82 GB
$1,000250 GB176.37 GB
Picture of Adam Dubois
Adam Dubois
Proxy geek and developer.

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