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IPRoyal Rebrands, Adds Features, Raises Prices

The Lithuanian provider meets 2023 with a fresh face and new aspirations.

Adam Dubois
iproyal homepage new
IPRoyal, the Lithuanian provider of proxy servers, has made major changes to its service. They include an updated visual identity, feature additions, and increased prices for most proxy plans. 

New Branding

The first change involves IPRoyal’s website. It follows a completely new visual identity. The provider’s familiar green was replaced with various shades of blue, which also found its way into the IPRoyal logo. 

In addition, the website features multiple structural adjustments (for example, the homepage was remade completely), though its overarching framework remains the same. In line with broader proxy market trends, IPRoyal now positions as a 100% transparent and ethical proxy service

It’s interesting that IPRoyal openly compares itself with premium competitors like Bright Data and Oxylabs. This shows a shift in focus. Though still largely oriented toward individual users, the provider will now try to capture more companies and upmarket clients.

iproyal feature comparison
The blurred logos represent well known providers. IPRoyal strategically shows its lowest price compared to the entry point prices of others.

Feature Updates

Visuals aside, IPRoyal has also announced multiple updates to its features:

  • Data usage reports for residential proxies. The feature allows IPRoyal’s customers to track which websites they accessed on certain dates and how much traffic they spent there. It downloads a CSV file with the data. In our case, the report included websites we hadn’t visited, so the feature may still need some work.
  • Mixed subnets for datacenter, static residential, and sneaker proxy plans. From now on, IPRoyal’s customers will get their proxies from more varied IP ranges. 
  • High-end pool. IPRoyal has enabled a feature to filter out slower and less stable residential IPs for uses that require the greatest performance. Enabling it reduces the number of available addresses. 
  • More IPs in the residential proxy pool. The provider’s Royal proxy network now contains over 2 million monthly IPs. The growth is impressive – back in May 2022, the pool’s size was just over 250,000 IPs. 

Price Adjustments

However, the changes have a less positive side to them – price hikes for the majority of IPRoyal’s services. Some are barely noticeable in low volumes, but the provider’s star product – Royal residential proxies – has become nearly twice as expensive. This puts IPRoyal straight in the mid-range price category. 

 Old starting priceNew starting priceDifference
Royal residential$4/GB$7/GB+75%
Datacenter$7.5 for 5 IPs$9 for 5 IPs+20%
Sneaker (30 days)$1.6/IP$2/IP+25%
Static residential$2.5/IP$3/IP+20%
Mobile (month)$90$90

Bottom Line

The price hikes are significant, and they will surely drop some price-sensitive clients. However, IPRoyal’s proxy network has grown significantly during the last year. And even with the new rates, it remains among the cheaper options for residential IPs compared to the providers it now tries to compete with.