Proxy Market Research 2020

A white paper uncovering proxy market leaders in 6 key verticals.

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The first vertical-based technical evaluation of the proxy market

We live in an increasingly data-hungry world. Proxies are crucial for many businesses that collect, analyze, and deal in information. Yet, perhaps due to their association with hackers and social media manipulation, there are very few reliable resources on proxy networks. For the first time in the market’s history, we are releasing a report that evaluates the largest proxy providers in six key verticals. Based on the feedback of 191 industry experts and extensive performance tests, it aims to give you an objective tool for comparing proxy services.

Why read this report:

  • You’ll learn how 191 industry experts use proxies and what they value most.
  • You’ll find data from 6 verticals that rely on proxies every day: data scraping, data aggregation, market research, ad verification, SEO, app dev & localization.
  • You’ll know the strengths and limitations of 9 leading proxy providers – based on facts and reliable data rather than marketing promises.
  • You’ll be able to easily compare the providers using a standardized score.

This research includes data from the period of 2020.

 

Feedback About the Market Research

Companies

Nice work! I guess it’s the most comprehensive IP report in the market – Sorin Diaconu, Georanker.

It’s a really objective tool for comparing proxy services; every company should take a look at the research before deciding which to buy. – Valerie Tkachenko, Netpeak Software.

This data is immensely helpful! Normally we’d have to spend time emailing each provider to set up a proper test account, write our tests, conduct them and then examine the data. Multiply this across a variety of providers and that adds up to a lot of time spent on proxy testing that could have been put towards our actual business. This report will save us so much time in the future. And for a business, time saved is money saved. – Elizabeth Oster, SerpApi.

When it comes to ads tracking and having a good proxy service is like a gold mine and this report literally help you to decide what matters and help you get better insight with which provider you can go ahead with, I want to appreciate the hard work that Proxyway has put in to make our work easy! – Himanshu Tiwari, Trackier.

Providers

It’s really wonderful to see Proxyway doing what they do, as their conducted research is valuable not only for proxy service’s clients but also for proxy providers. – Julius Cerniauskas, Oxylabs.

Definitely, a relevant source of information regarding the current proxy market, we look forward to seeing the next year’s results with the benchmark of our brand new updates. – Shifter Team.

 

Key Takeaways

Here are our main findings at a glance:

Data scraping

  • 36 experts participated in the study.
  • Data scraping is a broad category that targets various public data sources and requires versatility.
  • Success rate is the most important criterion, followed by scalability, diversity, and price.
  • Oxylabs is the best provider for scraping; Luminati came second and Smartproxy third.

Data aggregation

  • 31 professionals gave feedback.
  • Data aggregators scrape the same targets over and over. Some need to handle millions of requests and provide data extremely quickly.
  • Success rate is the most important criterion. Then come reliability, scalability, and diversity.
  • Oxylabs has the best proxies for data scraping. Luminati and Smartproxy closely follow.

SEO

  • 32 experts participated in the study.
  • SEO and SEM specialists use proxies to access precise data for localized search queries.
  • Locations is the most important criterion. Price, success rate, and anonymity come after.
  • Oxylabs and Smartproxy tied with the same score. Packetstream is the third best.

Market research

  • 31 companies and professionals took part.
  • Researchers use proxies to gather public data. Unlike scrapers of aggregators, they rely less on speed and more on the proxy price.
  • Reliability is the most important criterion. It’s followed by price, anonymity, and speed in decreasing importance.
  • Smartproxy is the best provider for market research. Packetstream came second, and Oxylabs third.

Ad verification

  • 33 digital advertising companies and professionals gave feedback.
  • Ad publishers test how their ads are served in websites around the world. They also anonymously check for ad fraud.
  • Locations is by far most important criterion. The others are diversity, speed, and price.
  • Smartproxy offers the best proxies for ad verification. Oxylabs and Packetstream took the second and third places.

App development & localization

  • 28 experts shared their knowledge.
  • App developers, testers, and localization professionals use proxies to simulate traffic and global connection requests.
  • Locations is the most important criterion. Price, success rate, and anonymity trail behind.
  • Smartproxy is the best provider for app development & localization. Packetstream and Oxylabs come after.

 

What’s your #1 takeaway lesson from this research? Do you agree with our findings? Either way, feel free to leave a comment below.

4 comments

  1. Joe on March 13, 2020 at 2:09 pm

    No specialist here, but isnt ad verification required only if you’re doing business with shady companies? Like I dont get how my ad could end up on a porn website, if Im not specifically after it.

    • Adam Dubois on March 15, 2020 at 10:01 am

      Joe, you’re mostly right. But ad verification is done not only to prevent fraud – it’s also to ensure transparency, efficiency, and prevent misunderstandings.

      For instance, your ad campaign might have multiple criteria: where the ad should appear on the website or geographically, how far it should be from competitor advertisements, and so on. It’s easy to mess one or few of these things up, especially if you’re dealing with a few-person-run affiliate site.

      So, your ad could end up on a legit website, but appear next to a porn ad, or not as frequently as you have specified. That’s where ad verification comes in.

      Of course, you’ll most likely be fine when dealing with legit websites. But some choose the good-ole “trust but verify” path.

  2. sideshowbob on March 18, 2020 at 1:46 pm

    And here goes my hopes of getting a decent proxy on twitter. Thanks for the input, guys!

  3. Proxy on August 27, 2020 at 12:18 pm

    Never could have imagined that a thing, such as a list of best proxies can exist haha. Apparently, providers such as Oxylabs are making quite a hit out there.

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